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The databases were to have a scalable software architecture so allowing them to be connected or utilised by many different network set-ups and net appliances. In doing so, this should also have allowed the central controller of the databases access to all of the networked users. An example of this would be the film industry; because they control the sounds and images, they in effect have global access to all of the networks that then distribute those sounds and images. In other words they have access to the TV audience that watches that material and all of the networks that then redistribute that content. Computer games manufactures wishing to license those images, cinemas, video distribution networks, cable, satellite etc. all these end users are reached by the producers or owners of the content producers.
The controlling of content is the key to distribution rights, the future of image and sound production will increasingly lie in the CG field. Network operators all want content, so the developers could make the databases very attractive to the ASP market, by giving them a slice of any advertising profits..
The key to the proposal was this, by controlling a critical part of the software then the developers, could have joined the databases, so forming a virtual network. The hardware and networks capable of redistributing this type of content along with the end user platforms capable of interfacing or displaying this type of content are only just here. The globalization of some of these new networks along with the end user platforms capable of being connected to them, should also mean, whichever company controls the content and the software capable of delivering that content, should stand the best chance of winning in these new markets.
The databases were not envisioned as having to be run on their own dedicated hardware. The idea behind the franchised database concept, was to get as many servers or pieces of networked hardware as possible to join up to form the envisioned database network. This should have allowed the end users connected to be given direct access and interaction with the databases. Either via a database running directly on the server that the end user was directly connected to, or by establishing a link to the network, through whichever portal the user maybe connected.
In other words if the user had a fast internet connection and the server they were connected to had a fast enough link, to a server that contained or had access to the envisioned database network, then most end users, could have gained access to the system. Internet backbones being seen as a key linking method for many of the databases. The franchise operator would then have been able to give the main advertisers a single operator to deal with, so allowing the largest possible audience to be reached.
The local operators of the networks (application based servers) could also directly benefit from being part of the franchised network, see page 13 for more details. This being the point; the database owners should then have been able to reach most end users, connected on most networks, thus eventually reaching every end user platform capable. The network was seen as being capable of supplying a lot of its own content. The databases were to have allowed for the easy input of content, by the end users / third parties and franchisees. So the network should have become self-sustaining to some degree. The easy input of third party models and sounds should have allowed the operators access to a huge amount of material, this was seen as the future for customer / consumer -created content - example below.
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