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Section 3 / Page 71

The future of graphics in the home is currently being set by two companies, ATI and NVIDIA these graphics cards manufacturers are prolific in there production timetables, releasing a new graphics chip roughly once a year. This market changes faster than I can type, so if your reading this and any of the information is out of date, then I apologise. This market is important because it shows the future of VR in the home, the considerable demand shown for graphics realism within the games market, is currently driving these manufactures to producing the hardware to meet this challenge. In other words, consumers want total realism if possible and this is ultimately what these graphics cards manufacturers aim to deliver, this is obviously why I originally designed the proposal. It is also obvious to anybody who cares to look, that realistic VR is coming to every home, so the real money will be in providing these users with the type of content they will be be wanting to run on these types of systems.

The use of middleware modelling software that was non-platform dependent, was seen as being used so as to significantly lower development costs. Criterion studios off the shelf Renderware solutions could have been used, as a suite of starting programs, this I use just as an example. This approach was seen as providing a relatively cheap way of getting the project off the ground, also this particular software suite, is currently being used by a lot of companies working in the field of 3D modelling. If such a middleware package had been used, it could have given the proposed database network access to a lot of, off the shelf ready made models.

Smaller companies working in the interactive CG field were seen as using the proposed network, so as to deliver their creations to a possible global audience. The franchised network concept, allowing for the global input and distribution of this type of media. The database operators should then have been able to gain more material or content and possibly free of cost. Just as today, small film, game and TV production companies don't have the money to get their productions into the mainstream without the help of larger distributors, the proposed system was seen as exactly that, in other words, a large distributor for virtualised media. It's the SKY or more likely the of the future, think about it?

The use of good content to attract online sales is shown to be true, e.g. Apple TV. Some of the new STB’s, DVR's, IDTV set-ups are already employing very simple learning mechanisms within their structure, such as, remembering which channels are the viewers favourites and such like. These learning mechanisms will keep increasing in their capabilities as networks and STB systems progress into using increasingly sophisticated programs and hardware. The MNN was seen as being an extension of this philosophy, i.e. the "MY TV" concept taken to the Nth degree.

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