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Section 1 / Page 7

Virtual Products and Background Imagery

  • Once acquired or developed, the modeling software should be capable of turning any object, product or environment into a photo realistic CG model.

  • As an example lets say all the products sold by a supermarket, could be stored as 3D  photo realistic interactive CG images.

  • A member of the public could then connect to one of the networked databases and be shown a menu screen with a list of the products for sale.

  • When they clicked or pointed to the product, the user could actually see a real looking 3D version of the product, not just the standard 2D web picture.

  • This could be applied to any item sold by anybody and once the idea catches on, then every manufacturer and retailer will want to use these or similar techniques to sell their products. The first stage of this proposal is included to show a lot of the permutations to this approach to online shopping, but the real reason why these systems are important to the big picture will be explained as you read further.

  • The operators of the franchised databases could be making a small commission on every product or item sold within the databases and therefore throughout the entire network, as a virtual middleman. Its the 3d ebay of the future.

  • Depending on the bandwidth available to the end user, they could also be given the option of downloading a background image e.g. a virtualised image of the Taj Mahal, (a bit like an advanced version of IMVironments). Bandwidth problems will increasingly become less of a problem as broadband networks become more widespread and available.

  • This should allow the end users to choose their own shopping environments, meeting places, game arenas etc, thus allowing the network operators plus end users and advertisers to eventually define their own uses for any of the VR data contained. (Think a couple of steps beyond Second Life).

  • Any advertiser wanting to reach those interactive online users, would then have to pay the database owners for access to those users.

  • This could mean revenues being generated in the millions every week.

  • The franchising out of the databases to many ASPís or networks capable, should have given the developers that type of global reach and that level of revenue generation.

  • At present the network operators are in effect the virtual middlemen, but this will change, when Internet connections become virtually free, this will mean that the content provider will essentially become the new middleman, not necessarily the network operators.

  • The end users were to have used real world interfaces, click play on the image below for a limited example of the principal:-

  • This would mean no one would have to be trained how to use the databases and in that sense it would make online shopping available to everybody. The franchise option combined with real world interfaces, was seen as providing the developers, the ability to reach a far greater user base than is currently being reached by most Internet trading systems.

  • In simple terms, the operators of the databases could become a form of local and global virtual middleman, operating in all potential markets and gaining access to any network set-up capable of handling the type of VR content described.

  • Internet service providers (ISPís, e.g. AOL, Freeserve etc) will have to upgrade their hardware capabilities so as provide this type of content, because once the competition starts to provide it, then they will be forced to go the same route, so as to keep their client base.

  • This means that the VR database operator, would in effect, have been riding the tide, so allowing them to capitalise on the latest hardware innovations, along with the higher bandwidths now becoming available.

  • In other words the better the I.T. equipment the end user gets, the more chance of it being able to connect and utilise the databases content..... more users = more profit.

  • TV killed radio and its only a matter of time until Virtual Reality kills TV, and in the same manner it will all come down to viewer choice, so the most popular content will always win. So employing A.I. routines within the databases structure should have meant, that the end user, would always end up, getting the information they wanted, when they wanted it and in the format they wanted it. A bit like when you set up your desktop, the VR databases in same vain were also seen as adapting to each individuals personal taste. (Think more advanced widgets and sidebars etc - but within 3d VR style environments).

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