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If the developers had managed to acquire Nasa's image data of the
planet
Mars, then they could have produced
an interactive 3D model of that environment.
These new interactive images could also have had products inserted into
them, so imagine the advertising slogan – Experience Mars while you shop.
Of course, this could have given rise to a whole host of new shopping
environments and virtual tour destinations.
The database owners, were also seen as negotiating a deal with the
simulator industry to acquire a lot of their virtual models and data. The
simulator industry has already solved a lot of the problems that arise from
the managing of complex 3D environments, this knowledge was seen as being
possibly used, so as to help lower the systems development costs.
The network was also to have been used to display third party online
games software through the network, which could have been used to produce
more content and advertising revenues.
There are already actors that have been cut out of old movies and
inserted into new adverts, a similar technique could have been used but in
reverse. The databases could have inserted the users own image into a
movie and even if there was no interactivity between the user and the
actors, then this still I believe, would have been a great marketing
gimmick. Imagine the users seeing their own digital selves next to Arnold
Schwarzenegger or Marilyn Monroe etc:-
Of course CG and live action has moved on somewhat, but Sci Fi
and reality keep getting closer.
As virtualised actors or celebrities become more widespread, then they
could have conversations with each other, so a VR Marylyn talks to a VR
Elvis, this could lead to all sorts of new advertising techniques, e.g.: -
The two virtualised actors could say to each other, "Hi, wouldn’t" then
the end users name inserted "look good in that new car?" With a picture of
the new car inserted into the image, all set within a virtualised Martian
background.
If you can imagine or think of anything, then there is no reason why it
could not be turned into a digitally constructed virtual object , person or
environment. The possibilities are endless.
Digital audio sensory surround information could also be included within
environments.
Imagine a user had their home or business premises
virtualised, which might start to happen as virtualisation becomes widespread,
the image data could have been stored online within the network. Then when
a user wanted to buy a new product, then they could have just pulled up a
virtual image of their home or business premises and then using their virtual
hand, they could pick up any of the virtualised products stored. They could also
have been given the ability to place the virtual product into the image,
window-shopping would never be the same again and online shopping would be
revolutionised. If the end users didn’t mind online advertisers using the image
data of their homesor businesses,
then advertisers would probably be having a field day, sending back to the
users, their ideas of how their homes or businesses should look. It's the junk
mail of the future?
All this data could have been contained within the database
network, so advertisers into
targeted marketing
would obviously have to pay the network operator for access to it.
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