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As you can see the future of in game and online in game advertising is
already here, but remember virtual environments and models can be used for
many purposes.
As online VR networks develop and become more sophisticated, then each
user could be individually targeted based on previous buying habits and an
incredible amount of push and pull information.
The virtualised characters could have promoted or just be seen in
different brand name clothes, giving the network the ability to generate two
advertising revenues at the same time and from the same
virtual space.
The proposed system was to hold virtualised competitions, e.g. Reebok or
Adidas could have held a competition, where they hide a pair of their
running shoes in one of the virtualised environments, the first person to
find them could win a million pounds or a pair of trainers etc. Keep in mind
though that Reebok or Adidas would have been paying for the use of these
virtualised environments and the operators would also be collecting a fee,
from all of the potential online users.
VR markets offer more permutations for revenue generation, than as yet
can be imagined.
E.g. Kids have gone mad over Pokemon, but this is just a gimmick
compared to some of the virtual creatures or interactive pets that could
have been created. The networks ‘MEME’
advertising possibilities were seen as enormous.
The merchandising rights would also have been worth a fortune (books,
t-shirts, toys etc) just like
Beyblades or Star Wars.
The systems ability to automatically customise the images and sounds the
end user interacts with, would make today’s ideas about targeted marketing
look antiquated.
Current traffic
analysis programs used on the web to monitor data flow and gather
marketing information, will give way to very sophisticated buzz trackers
(i.e. the in thing), largely due to the quantity of information that will be
available. The proposed system was to employ this type of marketing or
data mining software
throughout the database network, so once it was added to the real-time
nature of the system, then current and emerging trends were to be instantly
capitalised upon by advertisers and the databases owners.
The proposed system, was seen as eventually allowing for the complete
personalisation of the information the end user received.
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