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Section 1 / Page 13

The franchised network was envisioned as being global thus allowing for millions or even billions of online users to interact, buy, sell, advertise, play, learn or just watch, all within a franchised database network owned and centrally operated by a single company (possibly). The franchise option was seen as a way of allowing smaller companies to acquire a database for their own use, so allowing them to target their own markets. The models in the databases could have been specifically designed  to attract any of the clients they wished to target. This would have allowed each franchisee to capitalise on their own local markets, whilst allowing the franchise operator to control the big advertisers, trying to reach all of the users connected to the whole network. (A bit like google adsense).

The subscribers, should also have been paying, unless it was made into a totally free online system, I recommended a nominal annual fee for the end users. Each and every one of the franchised databases and its advertising spaces were to have come under the central control of the developing company.

Here are a couple of examples outlined within the original proposal, so as to help sell this concept to any network operator wishing to buy into the franchise: -

There where many different ways in which the databases could have attracted network operators wishing to buy into the franchise, but this was something that was to be decided on, if this project had ever been developed, which it never should, (I will explain why it shouldn't in section 4).

The databases were to be self-contained applications running on any hardware or network set-up capable, the database owners would then be able to link to these databases in real time, so controlling the network from a hierarchal position. Dayton is a good example of how the future will look, with free wireless net access for the masses and with the running costs being covered by advertising.  Web hosting services are the current landlords, but as the ASP market develops, this will change the role played by these service providers, because at the end of the day, it will all come down to content delivery, so whoever owns the content - will be the winners in this new mass market sector.

Think of it like this, at present there are thousands of small TV content production companies trying to get their productions to air on mainstream networks. At one time there were only a few TV networks, now there are thousands, the internet in it's own way gives end users access to an almost unlimited number of networks. The idea of the databases, was to bring both the users and multi-media net content produces together under one umbrella, giving both users and producers, a common interactive platform capable of reaching a global audience.

The Internet got a bad rap after the dot com bubble burst, especially for some investors, but this was down to the user base and the technology needed, not really being in place, everybody in the know, knows this. Higher bandwidths, better end user platforms and better content is changing all this.

The telecommunications industry has also had a rough ride through this transitional period due to some of these factors, in other words, most long distance calls both within the public and business sectors are now being overtaken by free e-mail and voice over net systems. The current use of e-mail over the net, will eventually switch to voice and vid mail, making standard telephone charges obsolete, content and bandwidth will be the only things left to charge for. New flat rate charges for national and local phone calls show this to be the way it's going and KDDI a Japanese Telecommunications company has already introduced a service for mobile phone users that allows them to place calls to any phone in the world, at local call rates, by treating voice calls as internet data.

Microsoft is out to dominate the software hosting market, X-box live  and their plans for their .net infrastructure are all part of their on going strategy, so as to become the biggest players in this market sector. Many other companies will be playing catch-up and this will mean abandoning most of their existing hardware and software, thatís if they wish to compete and software host interactive VR style content. Or they will once again become puppets of the big M, having to use their software infrastructure, whilst of course paying for the privilege of doing so. X-box live is a closed system, so if you wish to get your piece of virtual real-estate to this market sector, then Microsoft will happily charge you for the privilege. The Xbox 360 along with the continuing uptake of broadband by the mass market, will see these new types of online services becoming the norm. This is about the next really big thing in virtual middleman services with us all I guess, eventually paying for the privilege.

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