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Section 1 / Page 12

The franchising or licensing of the databases to network operators, should have allowed the developers to become a content provider for those networks. Think Lucas Arts - providing 20th Century Fox with Star Wars, one company in effect produces the content, the other helps provide the network distribution chain. Technically speaking this would have been very easy to do; all the franchise operator would have to do is to send any new VR models (virtual products), out over the Internet to any of the databases in the network, so no costs in shipping or handling either. This will become the future of the world’s economy and whoever owns the markets will own the future, CG created environments will become those markets. By owning the big name stars and virtual places, then the franchise operator could have licensed any of those stars - A.I. controlled avatars and locations to any of the franchisees, generating even more revenues for the operator, in much the same way, film distribution rights are only issued to some theatres.

This would have meant global distribution rights, to all of the models and only the people or companies that had bought into the franchised database network, should have then been given access to that content. So unlike most companies that are currently shelling out on end user platforms (X-Box's / PS's etc) and high bandwidth portals (fast internet), whoever developed this concept, could have owned the very thing the end users really used or interacted with. i.e. good content. 3D environments will become the real future of home shopping, gaming, whatever, so owning interactive CG models will make somebody a lot of money.

The software, hardware, transmission networks and the programming talent are already here, so development costs should be negligible compared to possible return. It would have taken a big company to fully realise all of the listed concepts and implement the franchise option, but the rewards should have been enormous.

The online distribution of this type of media is a new and a golden opportunity. A lot of companies operating high bandwidth portals and ASP’s, may not be to bothered where they get their content from, as long as it attracts a large user base. This is why the proposal was originally written, it was to show off these concepts to developers. Explaining why this system should have been developed earlier rather than later, because once established, the users are likely to become subscribers to this type of database, so giving the operators a permanent foothold into whichever network opted to use it. So once established, the network operators will not want to get rid of this new popular content provider for fear of upsetting their subscribed user base. This is a very important point and should not be overlooked. It’s a bit like getting everybody hooked on Startrek (i.e. content), and then the network pulls it off the air. So the viewers then say, well there’s another network providing this content, so we will go and subscribe to them instead. So the database owner, i.e. content provider, would have still been the winner, like I said, the user only ever sees the content, not the network. (The money is in syndication, as they say in TV land). Sky v Virgin once again proving the point.

The development costs would have been negligible once the first database was developed, plus when the software needed replacing or upgrading, then the people or companies that had bought into the franchise, could have been made to pay to keep their software updated. The 3D models contained would have still been valid, and the Internet could have been used to update each of the franchisees every time a new virtual character or 3D model had been developed or created. The franchisee, could have updated their database online, with each franchisee paying for the new content.

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